The Advanced Marina Management (AMM) program is a profit-management training course designed for senior marina professionals.
Through small groups, interactive workshops and specific case studies, the AMM course examines such topics as profit-centre management, regulations and permitting, operations, marina law, human-resource management, risk management and loss control, improving the quality and value of services, policy and procedure manuals, business strategy and financial management, marketing, promotion, and pricing.
The AMM School offers its graduates a national and international business perspective on management issues, and a long-term network of international contacts to rely on in the future.
Learn about policies and practices that have been successful in other regions of the country and in different nations. Discover new solutions to traditional management challenges. Establish a long-lasting network of contacts in the industry - a major benefit for years to come. Those who take this course return to their facilities with a new perspective and fresh approach to management.
MIAA carefully screens applicants to ensure that all eighteen participants create a well-balanced peer group that will share knowledge and experience equally in this intensive, participatory residency course. Participants engage in pre-course assignments, case studies, small-group problem-solving, student presentations, and interactive workshops and some informal lectures.
We go beyond the basics and address the leading-edge analysis of progressive business practices.
Admission Requirements:
Successful completion of the Intermediate Marina Management Course (IMM) and at least three years experience as a Senior Marina Manager, working day to day, onsite in a marina of 100 or more berths. Applicants must be responsible for the operations, administration, and financial performance of the marina (and boatyard if applicable).
Limit: 18 students.
*You must be an MIAA member to attend.
HIGHLIGHTS OF THE COURSE
- Marina profit-centre management
- Strategic Planning
- Marina-operations techniques
- Marina law, contracts, and liabilities
- Human-resources management
- Facility design & retrofits
- Networking with industry leaders and peers
- Improving the quality and value of marina services
- Best profit ideas
- Business strategies and financial management
- Capital budgeting
- Marina marketing, promotion, and pricing
- Learning from other facilities and their managers
- Team lead case study with presentation to local facility managers and owners
A WEEK OF LEARNING OPPORTUNITIES
- Over 40 contact hours
- Formal lectures by leading experts
- Roundtable discussions on timely & critical topics
- Best profit idea presentations by participants
- Recreational activities and physical exercise
- Marina/boatyard-industry networking
- Re-development case study of a local marina
- work in teams to redesign an operational marina
FACULTY
- Marine Industry Professionals
- Industry qualified training professionals
- Certified Marina Managers (CMM's)
FEES INCLUDE
Course fee includes : Four nights accommodation with breakfasts. Morning tea, lunch and afternoon tea daily. Welcome cocktails, course dinner on Wednesday night.
All tuition, course notes binder, and a marina tour.
* This is a residential course there is no non-residential option
Course registration form (PDF, 93KB)
Terms and Conditions of Enrolment (PDF, 22KB)
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