In 2013 MIA and The Yacht Harbours Association committed to create one singular Global Gold Anchor Scheme for the benefit of world marina users and the industry. In April 2016 the new scheme was launched
The Scheme provides a template for customer friendly marina development. The Scheme also assists marinas to more effectively position and differentiate themselves in the market place. Participation provides global performance benchmarking that contributes to continual business improvement. For consumers, Gold Anchor helps their evaluation and selection of marinas aligned with their needs.
The Gold Anchor brand associates with three key attributes:
Gold Anchor marinas provide very good customer service
Gold Anchor marinas represent value for money at all levels of accreditation
Gold Anchor means that recognised industry standards have been achieved
The Scheme is based on an independent third party site assessment of 97 specific items across six evaluation categories which are:
Planning, Policies and Procedures
On Water facilities
On Shore facilities
A survey of marina berth holders also informs the final rating and during the three year validation period of the rating mystery shopper checks are used to ensure the rating standard is being maintained.
The Gold Anchor information and application booklet can be downloaded here
To find out who is involved in the Global Gold Anchor Scheme and to select marinas committed to customer service please visit the three directories on the Gold Anchor Website - www.goldanchor.net
For further information about the Global Gold Anchor Scheme visit www.goldanchor.net
or contact Colin Bransgrove, Executive Officer, MIA on + 61 2 9439 5806 or email@example.com